Live Today! “What Exactly Is a Direct Contracting Marketplace?”

With bundling services an increasing option for providers and employers, both will be interested in how to enter such an arrangement. Particularly with Direct to Employer (DTE) agreements increasing in popularity. We’ll also hear how a platform such as Coral can play a role as an online middle man to connect employers and providers with transparent pricing.

Guest: Troy Reichert, Chief Revenue Officer, Coral

Troy Reichert is the Chief Revenue Officer of Coral.  In this role he oversees all business development strategies working with advisors, medical providers and industry leaders to expand the adoption and utilization of self-funded medical plans and direct provider relationships.  He is an “evangelist” for free market healthcare, fair & transparent pricing and choice for employers, employees and individuals.  His TPA established one of the most successful direct contract programs putting doctors

He holds degrees from two of the nation’s most prestigious universities. His Bachelor of Arts degree was earned at Wheaton College in Chicago, followed by completion of the MBA program at Vanderbilt University’s Owen School of Management. Additionally, Troy was awarded an Honorary Doctorate from the Trinity Theological Seminary of South Florida. He is also a multiple year recipient of the GAMA Leadership Award.

For more than 30 years, Troy has been an effective leader and public speaker. He has traveled around the country working with clients, developing creative solutions and talking to groups about change management.  He is also a published author with his first book Benefits Re-Imagined published in 2019.

Troy’s passion for motivation, leadership and education runs deep, extending well beyond work and career. He is a volunteer with Junior Achievement teaching students about work readiness, entrepreneurship and financial literacy and has been an active coach in little league and high school sports.

Troy and his wife have been married for over 35 years and have a daughter, three sons and two grandchildren.  He is an avid outdoorsman, photographer and writer.