Join us for a compelling conversation with Jeremy Miller from Boost by Design, who lends his expertise on the evolving role of AI in marketing. Jeremy draws our attention to the crucial importance of integrating a human touch amidst the rise of AI tools like ChatGPT and Google’s AI-driven search capabilities. He provides a thoughtful perspective on the potential pitfalls of AI learning from AI—what he terms the “dark force problem”—which can result in content lacking in warmth and personal connection. With AI becoming an integral part of our marketing strategies, Jeremy emphasizes the need for human insight to bridge the gap between technology and authenticity, ensuring businesses maintain trust and relatability with their clients.
As we navigate the intersection of AI and healthcare marketing, Jeremy illustrates how AI can be a powerful tool for data collation and strategy development, provided that human experts play a central role in the process. He draws parallels between using AI in healthcare and marketing, advocating for AI as an aid rather than a replacement for human intuition and expertise. By ‘filing off the edges,’ or refining AI-generated content, businesses can ensure the messaging remains authentic and reliable. This episode is essential listening for those striving to harness AI’s potential while safeguarding the irreplaceable value of the human element in digital marketing.
Guest: Jeremy Miller, Owner, Boost by Design
Jeremy Miller, currently serves as the Owner and Marketing Manager at Boost by Design located in Savannah, GA.
With over a decade of experience Jeremy has worked with clients throughout the US and across all industries. His experience ranges from web development to all digital marketing channels. Jeremy is driven to help businesses create successful marketing strategies, grow their online presence, and increase sales.
Originally from Chicago, Jeremy has called Savannah home for over 10 years. He enjoys spending time with his wife in nature and wood working.
Transcript
Aaron:
Welcome back to the podcast. If you recall, last week we announced that we’re doing something a little bit different this season, 4.5. We’re doing some quick conversations. So today we’re joined here with Jeremy Miller from Boost by Design. Now full disclosure. Boost by Design does do all of our SEO, our marketing and website and social media support. We trust him enough so we expect that you would find some value in what he has to say. So here’s our quick conversation with Jeremy Miller.
Jeremy:
Hey, thanks, guys. Thanks for having me. Like Aaron had mentioned, I’m a small marketing agency out of Savannah, georgia. We work across a lot of different industries, including health care, and there’s a lot of confusion and questions about digital marketing lately. So the one thing that I think is at the top of most people’s minds nowadays is AI. The one thing that I think is at the top of most people’s minds nowadays is AI. It’s been touted as being able to solve all your problems, so I kind of want to pull those expectations down a little bit and look at it realistically.
Jeremy:
With all the AI tools that are coming out here. You know ChatGPT, cloudai and you know any of those other services. They’re a really great tool, but it’s not something that you necessarily want to put all your eggs in that basket. It’s a great starting point to help you come up with content and strategy, but you still need to have that human touch, and you know Google now has their rollout of AI answers on web searches. I’m sure you’ve noticed, when you go and search a key phrase or something like that, that Google will try and provide an answer for you before you even have to click on a website. That is not necessarily going to be the way that the search results show up in years. They’re still in a rollout and testing phase, so one of the things to keep in mind for your marketing is don’t rely solely on AI.
Aaron:
Well, it kind of leads us to the dark force problem right, where it’s just AI learning from AI and without that human interaction like you talked about, I think a lot gets missed with a company. I personally I can kind of detect when AI has been involved and if I see no effort put into the product that I’m reading or seeing, I tend to just kind of tune it out and say they don’t really care about me.
Jeremy:
Right. There’s that trust building factor that is very important in attracting new clients and customers. As we see more and more AI, whether it’s images, whether it’s generated content, your subconscious is starting to pick up on that. The same way that you can subconsciously identify stock photography on a website, that can definitely hurt your trust-building part of somebody visiting your website for the first time because it’s very clinical, it’s very dry, it’s hitting that uncanny valley Like there’s not a real person behind this. It has put effort into this time. So using that AI as the beginning steps to create your content is more important than just setting up an AI query to create content for you and then call it a day.
Aaron:
I don’t know about you. All of our employees are dressed to the nines and are smiling, holding out their hands for a handshake every time a client is around.
Jeremy:
Of course, of course. Like what other reality is there?
Aaron:
Right, Well, thank you, Jeremy. I think that that is really useful information for our listeners to know about. You know AI and healthcare. We’re talking about it from the standpoint of improving care, but in this case, how can it help improve the marketing?
Jeremy:
Yeah, I would go ahead and kind of draw it back to the actual healthcare portion, as opposed to the marketing portion I was speaking out. You can use AI to collate a lot of data and come up with some summaries or some theories, but you still want to have a doctor or physician or somebody at the end of the day reviewing that data and make sure that’s correct. So just as you can use AI to help in health care, you can also need to use AI in that same manner in your marketing.
Aaron:
Yeah, there’s a responsible use of AI and going in and I think I’ve referred to us. Internally we call it filing off the edges, right Going through and actually reading the document, making sure it doesn’t repeat itself and actually makes sense and stuff isn’t just made up to fill in space.
Jeremy:
Exactly, exactly I couldn’t agree more.
Aaron:
Well, jeremy, thank you for this quick conversation and folks tune in next week and we’ll have another quick conversation. This has been an episode of Beyond the Stethoscope Vital Conversations with SHP. Your hosts today have been me, aaron Higgins.
Jason:
And me, jason Crosby. This is a production of Strategic Healthcare Partners. Our executive producers are Mike Scribner and John Crew, our editor is Nyla Wiebe and our social media manager is Jeremy Miller, with Boost by Design, transcription by a robot and tweaked by me, a human, jason Crosby.
Aaron:
You can visit our podcast archive on our website shplccom slash podcast, and there you can learn more about the services and products offered by SHP.
Jason:
You can also find us on social media, including Facebook and LinkedIn, where you can send us questions and even leave comments about this episode.
Aaron:
Thank you.